Tech titans and gadget geeks were all at Vegas last week January 5-8, 2023, for CES – The Consumer Electronics Show. It is the premier event of the entire technology eco-system. It is the world’s gathering for the business of consumer technologies and new innovations. Who would doubt that it has to be in “Las Vegas Convention Center”, Nevada, US ofA.
BMW Chairman and CEO, Oliver Zipse was there among many business moguls/ dignitaries, to showcase how the future of mobility by car can merge the real and virtual worlds and present BMW’s vision of the “ultimate digital driving machine”. I leave it to my readers to create rather than elucidate. In this short piece,
In a world full of uncertainty and imponderables, it is no longer enough to capture a consumer’s attention, you have to capture the public’s imagination and learn how inventions are winning the hearts and minds of their devoted fans but followers.
From the sublime to the ridiculous, we are told the show was extraordinary, From the Robot “Wowwee” Dog, which has one million combinations of lights, sounds and personality traits, displaying texts and emoji’s when it wags it tail, to the colourful cars and fridges which changes colour to match your outfit or mood, BMW’s i-Vision Dee,(which stands for Digital Emotional Experience) the idea is to provide a more personal and customised driving experience, designed to push the boundaries between physical with the virtual “digital perception” worlds. This so called, “fun model” will arrive in 2025.
The CES Show, always has something utterly bonkers. This year the slot was reserved exclusively for “Withings U-Scan”, Wi-Fi connected, Urine Analyser, as you sit on your porcelain throne. Results are reported on the App – Alongside. The advert states it is an actionable tip to improve health.
The great thing about CES, in my opinion is discovering “Tech you never knew you needed”. This is shown in L’Oreal’s brilliant at Home Electronic Eyebrow make-up applicant. All you have to do is fire up the App ,Scan your face, choose the desired Shape, Thickness and Effect, say the instructions, then run it across your face,
But, for us men, it is LG brand’s Colour changing Cool Box –Mood-Up Fridge, to keep cans of beer, it can be customised to match your mood or your kitchen colour scheme.
It has a built in Bluetooth speaker, which will even sync with music for when you are in the party mood.
For the Laptop enthusiast, Lenovo “Yoga Book” 91, is completely rewriting the rules of portable computing, with multi-tasking, dual screen OLED Laptop, with No Key pad or Track Pad in sight. Instead, the Laptop comes bundled with a Bluetooth keyboard, stylus and stand, enabling it to prop up vertically on a desk or table. This seems to be the future of folding Laptops.
Life is but a dream?
Need I say that everything in the world of tomorrow. Is but a dream, an escape from reality. It is all about building your own connection, both physical as well as personal connection and community in a “Nonstop World”. To us oldies, it threatens “Reality”.
It seems as if we play life in a world of new experience. But it is not the world of tomorrow, but according to the CEO of Delta Airlines, USA, it will free Wi-Fi for all who fly their airlines from 1 February 2023.
How close to real life and health is all this experience?
Let us not be fooled, with all this “Americanism”. Visitors to the Show heard about the exploring ways that Technology Innovation is enabling, and in my view, impacting our health, in particular. We are warned that there is going to be a new model of patient care – one that blends in person care with virtual diagnostic and other tools for a more holistic and accessible patient experience, leading to better health outcomes.
My question is providing access to economic mobility, including physical mobility as we age, is the object for a changing world order, but how much of this commands everyone’s free choice and how much is imposed in the name of progress? This is an ethical question, which needs an ethical resolution?