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Tamil Nadu’s Youth Vote Is Up for Grabs

Two outsider politicians—actor Vijay and nationalist leader Seeman—are challenging the decades-long dominance of Dravidian parties, but their visions for the State could not be more different.

4 mins read
Tamilaga Vettri Kazhagam chief Vijay

Tamil Nadu’s politics has long been defined by the dominance of two powerful Dravidian parties, leaving little space for alternative forces to emerge. Since 1967, when the Dravida Munnetra Kazhagam displaced the Congress government that had ruled since independence, the State’s political system has largely revolved around a bipolar contest between the DMK and its rival, the All India Dravida Munnetra Kazhagam. Founded in 1972 by film icon M. G. Ramachandran, the AIADMK became the DMK’s main challenger, and for nearly four decades the two parties have alternated in power.

The durability of this system rests on a particular political formula: strong social welfare programmes, heavy investment in infrastructure, and a clear ideological identity rooted in the Dravidian movement. Despite occasional disruptions, this model has kept the political field tightly controlled by the two major parties for nearly seven decades.

A report by Frontline India notes that the current election cycle is once again testing that structure. Two figures have stepped forward claiming to offer an alternative—actor-turned-politician Vijay and Tamil nationalist leader Seeman. Their parties, the Tamilaga Vettri Kazhagam and the Naam Tamilar Katchi, are competing for the same political territory: young voters frustrated with the existing system.

Attempts to break the dominance of the Dravidian parties are not new. Over the years, several political formations have tried to disrupt the status quo. One of the most prominent efforts came from actor Vijayakanth, whose party briefly gained traction before fading. Even the Dravidian parties themselves have occasionally aligned with the Bharatiya Janata Party during moments of political necessity. Yet those alliances never fully altered the ideological foundations of Tamil Nadu politics.

Today’s challenge is different because it emerges from a generational shift.

Following a special revision of electoral rolls by the Election Commission of India, Tamil Nadu now has approximately 5.67 crore voters. Of these, more than one crore are between 20 and 29 years old, while roughly 12.5 lakh are first-time voters aged 18 or 19. These young voters—millennials and members of Generation Z—have become a decisive political force.

Many of them are disillusioned with what they see as the heavy monetisation of politics and the entrenched networks of patronage that dominate traditional parties. They are also deeply engaged with politics through social media and online platforms, making them more receptive to outsider figures who present themselves as challengers to the establishment.

According to Frontline India, both Vijay and Seeman are targeting this demographic. The Election Commission’s campaign encouraging youth voter registration in colleges has inadvertently expanded the audience for both leaders, giving them a larger pool of potential supporters.

Yet the two politicians represent sharply different political visions.

Seeman, the founder of the Naam Tamilar Katchi, has built his politics around an uncompromising form of Tamil nationalism. Since establishing the party in 2009, he has chosen to operate outside the alliance system that dominates Indian politics. In a State where coalition-building is usually essential for survival, Seeman has insisted on contesting elections independently.

His approach has been risky but not entirely unsuccessful. The NTK’s vote share has steadily increased—from just over one percent in the 2016 Assembly election to nearly seven percent in 2021 and more than eight percent in the 2024 parliamentary election. In several constituencies, the party has managed to cut into the vote base of both major Dravidian parties.

Seeman frames his ideology as a corrective to what he sees as the failures of the Dravidian movement. He argues that the inclusive framework of Dravidian politics has diluted Tamil cultural identity and weakened the dignity of the Tamil language.

Central to this argument is his criticism of E. V. Ramasamy, widely known as Periyar, the social reformer whose ideas shaped the ideological foundation of Dravidian politics. Seeman has repeatedly questioned Periyar’s legacy, an approach that has drawn strong criticism from scholars and political observers.

Tamil scholar V. Arasu has argued that such attacks serve a broader ideological agenda. According to Arasu, Seeman’s criticism of Periyar appears to align with narratives promoted by right-wing political forces that oppose the Dravidian movement’s emphasis on social justice and rationalism.

Seeman has rejected accusations that his party acts as a proxy for the BJP, yet the debate continues. Critics point out that while he frequently attacks the Dravidian parties and Periyar’s legacy, he rarely criticises the politics of Hindutva.

Despite these controversies, Seeman has attempted to present his party as socially progressive in certain respects. His candidate list for the upcoming election includes 50 percent women, and he has fielded candidates from oppressed caste communities in constituencies traditionally dominated by other groups.

At the same time, his call for “rule by Tamils only” has sparked concerns about linguistic exclusion. Tamil Nadu is home to large communities of Telugu, Kannada, and Malayalam origin who have lived in the State for generations, and critics argue that such rhetoric could alienate them.

While Seeman’s nationalist message has built a loyal following, the sudden entry of actor Vijay into politics has complicated the political landscape.

Vijay, one of Tamil cinema’s most influential stars, launched the Tamilaga Vettri Kazhagam with the promise of creating a new political alternative. His popularity among young voters is considerable, thanks in part to a vast network of fan clubs that has now evolved into a political support base.

Political observers say Vijay’s appeal lies not only in his celebrity status but also in his positioning as a system challenger. Many voters dissatisfied with both the DMK and the AIADMK see him as a fresh option.

Unlike Seeman, however, Vijay has adopted a more inclusive political message. He has openly invited individuals and parties to join his campaign against what he describes as the corruption of the current government led by the Dravida Munnetra Kazhagam.

Vijay’s political imagery prominently features figures such as Periyar and B. R. Ambedkar, aligning his rhetoric with the language of social justice that has long defined Dravidian politics. He has declared the DMK his political rival while identifying the BJP as his ideological opponent.

Yet critics argue that his movement still lacks a clear ideological framework. Many of his supporters are fans rather than seasoned political activists, and their enthusiasm sometimes appears driven more by cinematic hero worship than by a structured political programme.

Political analyst G. Palanithurai warns that both movements reflect a broader trend in Tamil Nadu politics: the rise of personality-driven parties built around a single leader rather than strong organisational structures.

According to Palanithurai, decades of declining political engagement in universities and civic institutions have left many young voters searching for alternatives outside traditional politics.

In that environment, charismatic figures from cinema or nationalist movements can rapidly gain influence.

Whether this moment will produce a lasting political transformation remains uncertain. The Dravidian parties still possess formidable organisational networks and deep-rooted ideological support across Tamil Nadu.

However, the emergence of Vijay and Seeman has introduced new tensions into a system that once appeared stable.

As Frontline India observes, both leaders are challenging long-established political narratives while competing for the loyalty of a restless generation of voters.

Even if they fail to dismantle the dominance of the Dravidian parties immediately, their presence is already reshaping political debate in Tamil Nadu—and forcing the State’s traditional power centres to confront a new and unpredictable political future.

Sri Lanka Guardian

The Sri Lanka Guardian is an online web portal founded in August 2007 by a group of concerned Sri Lankan citizens including journalists, activists, academics and retired civil servants. We are independent and non-profit. Email: editor@slguardian.org

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