Nearly one million investors have collectively lost about $3.8 billion after purchasing President Donald Trump’s $TRUMP memecoin, according to an analysis by cryptocurrency analytics firm Nansen cited in a report by The New York Times.
The analysis, based on publicly visible blockchain transactions, indicates that 988,905 accounts had incurred losses on the token as of the end of June. According to the data, this represents roughly two out of every three $TRUMP buyers, highlighting the scale of losses associated with the cryptocurrency.
The $TRUMP token, which was launched shortly before Trump’s inauguration in 2025, has seen a dramatic decline in value. On Sunday, it was trading at $1.69, representing a drop of nearly 98 percent from its peak price of $75.35, according to market data cited in the report.
The memecoin forms part of a broader set of Trump-linked cryptocurrency ventures. The former president previously co-founded a crypto startup, World Liberty Financial, alongside members of his family. The project’s associated token, $WLFI, has also experienced significant declines in value, according to the report.
In a recent financial disclosure, Trump reported earnings of $636 million from the $TRUMP memecoin, accounting for nearly half of his estimated $1.4 billion income from the cryptocurrency sector over the past year, according to figures cited in the report.
The New York Times reported that the rapid rise and fall of the token has taken place alongside a shifting regulatory approach in the United States. Under the Trump administration, the Securities and Exchange Commission has said it will not regulate memecoins as securities and has withdrawn several enforcement actions against cryptocurrency firms.
A White House spokesperson, quoted by The New York Times, said: “President Trump proudly made the United States the crypto capital of the world.”
The analysis highlights the volatile nature of memecoins, which are typically driven by speculation rather than underlying assets or earnings. According to Nansen’s data, the majority of buyers entered the market during the token’s early surge, before its steep decline erased much of its value.
As the token continues to trade far below its peak, the data underscores the scale of financial losses among retail investors who participated in one of the most high-profile politically linked cryptocurrency launches in recent years.
