Meta is making AI adoption a core expectation for all employees. Janelle Gale, Meta’s head of people, outlined the changes in an internal memo seen by Business Insider. Starting next year, employee evaluations will heavily weigh how effectively individuals use AI to deliver results and build tools that meaningfully improve productivity.
“This is a priority for the company, and we’re focused on using AI to help employees with their day-to-day work,” a Meta spokesperson told Business Insider. While individual AI usage will not factor into the 2025 annual reviews, employees are encouraged to include any AI-driven successes in their self-reviews.
The move follows a broader trend in corporate America. Tech giants such as Microsoft, Google, and Amazon are increasingly urging employees to adopt AI in their workflows. Microsoft executives told managers in June that AI use is “no longer optional,” while Google CEO Sundar Pichai emphasized in July that employees must leverage AI for the company to maintain leadership in the sector.
Meta has already taken steps to integrate AI into its operations. Earlier this year, the company allowed job applicants to use AI in coding interviews and launched an internal program called “Level Up” to incentivize AI adoption. Gale’s memo makes clear that workers who generate “exceptional AI-driven impact,” either individually or as part of a team, will be recognized and rewarded.
In addition to performance assessments, Meta is rolling out a new “AI Performance Assistant” to help employees write reviews. The tool, which can draw on Meta’s internal AI bot Metamate as well as Google’s Gemini, will be available for the 2025 review cycle starting December 8. Employees have already been using the AI assistant to streamline performance feedback, according to previous Business Insider reporting.
The integration of AI into performance metrics highlights Meta’s strategy to cultivate an AI-native workforce. By formally tying evaluations to AI impact, the company is sending a clear message that mastery of AI tools will be a critical factor in career progression.
Conclusion:
Meta’s move to incorporate AI-driven impact into employee evaluations reflects a growing trend across Big Tech to embed artificial intelligence into the core of operations. As AI becomes central to productivity and innovation, companies like Meta are positioning themselves to not only leverage the technology for business growth but also redefine what it means to be a high-performing employee in the AI era.
