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North Korean Elite Flaunt Fur Coats and Luxury Brands as Majority Struggle to Survive

Growing inequality emerges as trading class enjoys conspicuous wealth amid food and fuel shortages

1 min read
Kim Jong-un and his daughter, Kim Ju-ae, visited the newly built Kalma coastal tourist area in Wonsan, North Korea [ Photo: KCNA]

Reports from inside North Korea suggest a widening gap between the country’s wealthy elite and its struggling population, with the small trading class increasingly displaying conspicuous wealth while most citizens face bitter winter conditions. According to Times UK, affluent North Koreans, especially near the Chinese border, are buying mink coats, luxury cosmetics, and designer goods, even as ordinary households struggle to keep warm or secure enough food.

In Sinuiju, a city along the Chinese border, so-called “dongju” or “masters of money” reportedly pay the equivalent of £1,070 for a single mink coat, enough rice to feed a family for years. Luxury items, including Chanel lipstick, perfume, and French cosmetics, have become symbols of status among the trading elite, with some goods smuggled from China or purchased through discreet channels. Chinese and Russian imports, including Nike, Adidas, Lacoste, and Le Coq Sportif clothing, are also increasingly visible among the wealthy, while flashy South Korean and western-branded items are often confiscated.

Even the family of leader Kim Jong-un appears to embrace luxury discreetly. During a September visit to China, Kim was photographed wearing a $19,600 gold Swiss watch, while his sister, Kim Yo-jong, carried a £5,600 Dior handbag. Meanwhile, most ordinary North Koreans live in unheated homes, unable to afford plastic sheeting to preserve warmth.

The growth of private commerce under Kim has allowed a small elite to thrive, but periodic government crackdowns signal the regime’s unease with independent wealth. Analysts warn that this stark contrast in living standards exposes the deepening inequality in one of the world’s most isolated nations.

Sri Lanka Guardian

The Sri Lanka Guardian is an online web portal founded in August 2007 by a group of concerned Sri Lankan citizens including journalists, activists, academics and retired civil servants. We are independent and non-profit. Email: editor@slguardian.org

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